BMW is “Talkin’ Like Walken” During This Year’s Super Bowl.

March 4th, 2024 by

+++ACADEMY AWARD® Winning Actor Christopher Walken Stars in a New 60-Second Spot Dedicated to Icons (and Their Imitators).+++Special Cameo Appearance by GRAMMY® Award Winning Global Superstar and Super Bowl LVIII Half Time Show Headliner, USHER.+++ Richmond Hill, ON.  BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for…

The BMW i7 M70 xDrive.

January 3rd, 2024 by

  Producing the highest output ever for an all-electric car from the BMW Group, the BMW i7 M70 xDrive marks another milestone for BMW M GmbH in its electric mobility transformation. Following the launch of the BMW i4 M50 – BMW M GmbH’s best-selling model worldwide in 2022 – and the BMW iX M60, this…

The all-new BMW X2 and the first-ever BMW iX2.

November 2nd, 2023 by

The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior…

Electrification completed: New BMW 5 Series Sedan now also available with plug-in hybrid drive.

October 3rd, 2023 by

Following the all-electric BMW i5 and the combustion engine variants with 48-volt mild hybrid technology, the model range will be expanded from November 2023 to include the BMW 530e Sedan and BMW 550e xDrive Sedan models.   Munich. The new BMW 5 Series Sedan now offers the entire range of electrified drive technology. Just a few…

Posted in Electric & Hybrid, Tech

BMW reinvents itself: The BMW Vision Neue Klasse.

September 7th, 2023 by

+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++ Munich. With its latest design concept, the BMW…

More room for high performance: BMW M GmbH confirms development of a new BMW M5 Touring.

June 26th, 2023 by

Seventh generation of the BMW M5 Sedan already undergoing an intensive testing programme. BMW M GmbH to continue its product offensive in 2024 and confirms the extension of its model range to include a Touring variant of the new high-performance model.   The prototypes are carefully disguised, but they cannot conceal their character as high-performance…

The new BMW 5 Series Sedan.

May 24th, 2023 by

More dynamic than ever, featuring a wealth of digital innovations and, for the first time, all-electric drive – this is how the new BMW 5 Series Sedan steps up to the plate. As the BMW i5, the new edition of the world’s most successful business sedan takes the lead on the road to sustainable premium…

The BMW XM Label Red.

May 3rd, 2023 by

More powerful, more exclusive, more extravagant: Just a few months after production got underway of the new BMW XM The BMW XM Label Red responds to the needs and desires of a global target group of individualists – customers with a taste for extrovert lifestyle and a passion for ultimate performance in a car reaching…

Posted in Electric & Hybrid

BMW Group Canada announces the new 2023 BMW i4 eDrive35; orders now open.

August 8th, 2022 by

  The BMW Group continues to broaden its portfolio of electrically powered vehicles with its latest addition: the new BMW i4 eDrive35. The BMW i4 eDrive 35 further expands the BMW i4 family, joining the highly successful BMW i4 M50 xDrive and BMW i4 eDrive40. The i4 eDrive35 is available for order in Canada as…

Posted in Electric & Hybrid

The BMW iX Flow featuring E Ink: Colour-changing exterior technology.

January 18th, 2022 by

Digitization is delivering an integrated user experience characterized by individuality and emotionalization in the interior of current BMW models. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood and the driving experience they want. With the BMW iX Flow featuring E Ink being presented on the…

Posted in Electric & Hybrid


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