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Who We Are

BMW Toronto is quite simply a great place to work. We try not to throw around buzz words like cutting edge, innovative, and fast-paced. The reality is our staff love what we do, we love where we work, and we try and have fun doing it. As a place to work, we think our dealership is as good as it gets. Our extensive selection of New and Pre-Owned BMW automobiles and motorcycles awaits your arrival in our truly unique and full-service facilities. Our award-winning sales and service staff members offer impeccable customer service and are ready to accommodate your every need and exceed your every expectation.


Our Culture

Discover what it’s really like to work with us from the people who know best below.
We believe in supporting a progressive culture that allows all our associates to feel at home, enjoy equal opportunities and grow with us. That’s why our culture is founded on 5 core values, which set the tone for how we work together and treat each other in order to empower us all – and foster a unique team spirit.

Success Stories

Drive your career toward your ultimate potential. When it comes to BMW and your career, the tried-and-true adage stands: what you put into it, you take out of it. While many BMW STEP graduates have chosen to be automotive technicians for the duration of their careers, others have chosen to move into sales and management roles.



Meet Mario



Mario started with BMW Toronto at our reception desk in 2007. It was an entry-level position in the company that exposed him to all facets of the automotive retail business. A lifetime car fanatic, and technically inclined person, Mario was able to see the service, parts, motorcycle, pre-owned, and new car side of the business from this important and prominent role.


Mario eventually moved to a role in our call center, booking service appointments and answering calls for all departments in the dealership. From there he was promoted to the role of Mobility Coordinator, managing our rental fleet of vehicles and dealing one on one, in person with customers in the service department. This role is crucial to day to day operations as he oversaw a fleet of 60 BMWs (or over $2.5 million dollars’ worth of cars) ensuring they were clean, not damaged, and ready daily for customers to stay mobile.


From here Mario was again promoted to the role of Junior Service Advisor at BMW Toronto. This apprenticeship style role taught him the ins and outs of how to manage customers coming in for service appointments. Over a 5 year period, Mario was again promoted to the role of full-time Service Advisor at our MINI Toronto location. He was 1 of 2 advisors at the time and oversaw 40 plus appointments daily. He had a team of 11 technicians behind him, while he managed customer repair orders and internal repair orders for both new and used MINIs.


A few years later an opportunity arose for Mario to take a shot at Service Management. A departing employee who had been with the company for over 12 years trained Mario and prepared him for the challenges that lay ahead as Service Manager. Mario took the role and over a 4 year period, ran with it growing the department successfully year after year. In 2019 Mario was promoted to the role of Service Manager at BMW Toronto, alongside 3 colleagues, managing a staff of over 75 technicians, advisors, porters, coordinators, and drivers. He is now responsible for one of the largest service operations in Canada that produce millions of dollars in service work, parts sales, and high levels of customer satisfaction.


Mario is a great example of how hard work and desire to learn can lead to a rewarding career with BMW/MINI Toronto, where we place value on growing employees from entry-level to management.




Meet Mike


Mike started with BMW Toronto in 2010 in our call center. Here he learned the ins and outs of the car business by talking to hundreds of customers every week for sales, service, parts, and motorcycles. As a high achiever in booking appoints, customer service, and sales, was way promoted quickly from this entry-level role to the position of Delivery Specialist/Product Genius. This is the next step in the sales stream of automotive retail.


The Product Genius role is one where the employee studies and masters all technology and features of our new car line up. Over 84 model variants and trim levels make BMW a complex brand to master, but this position allows people to gain a solid understanding of the vehicles for a future role in sales, whether new or used cars. Mike excelled in the role, working alongside 2-3 colleagues, and mentoring under senior sales advisors in the dealership. He took the best from the top sales professionals and incorporated it into his delivery process with customers. Each delivery takes 1-2 hours and involves a detailed explanation of features of the vehicle and a review of lease and finance paperwork. Mike was excellent at navigating potential confusion regarding paperwork and delivery surprises that can arise in an operation as large as BMW Toronto. He also passed his OMVIC licensing exam at this time allowing him to sell warranty and protection products to customers on delivery along with accessories from our parts department.


His success in this intermediate role got him the opportunity to move to the new car sales department in a full-time sales role. Here, he manages his own day with new sales opportunities via phone, web submission, or walk-in. He also had to advertise himself to friends and family in hopes of gaining more prospects. Mike delivered a high level of customer satisfaction through strong follow up and meticulous attention to detail. Over the period of 3-4 years, Mike built a portfolio of clients who referred him business and bought multiple vehicles. To this day he still sells the occasional car to an old client. He ended up selling over 100 cars per year.


Because Mike was so strong with paperwork, sales, and customer service when he applied for the role of Finance and Insurance Manager he got the job. This role is exceptionally crucial to the cash flow of the dealership and customer satisfaction. Here Mike was responsible for about 35-50 customers monthly, preparing financing, leasing terms, as well as selling warranties and protection products. The Finance Manager is responsible for collection credit applications and private customer information while ensuring it is transmitted securely and approved in a timely manner.


After several successful years in this role, Mike was promoted again to a full-time Sales Manager at our MINI Toronto location. He manages a staff of 15 people and is responsible for the new and used car department goals along with one other colleague. Mike is coming up on his 10 year anniversary with our group and continues to do a tremendous job in all the roles he has taken on. He is a great example in the sales department of hard work, a desire to learn, and putting in the hours required to get to the top of his profession. Be like Mike!


Discover more about the benefits our associates can enjoy as part of the BMW Toronto. We crafted a benefits package that is second to none.


Room To Grow

Learning is built into every role here. You’ll get mentorship and take ownership. At BMW Toronto, we are here to help you grow!

Make Your Move

Come for a media job. Stay for a tech career. We support exploring new fields right under our own roof.

Everyone Has A Voice

Innovation doesn’t know hierarchy. We make sure everyone is heard, considered and respected. Our culture celebrates and supports the difference that make each of us unique.



In a world where people and cultures are increasingly connected and, as a result, face new social challenges, it is more important than ever that global companies recognize and embrace their social responsibility. That is why we are actively committed to our locations around the world, to improving these factors, serving as a co-initiator and focusing on areas where we can leverage our core expertise to achieve the greatest long-term impact. As well as contributing financial resources, we also share our know-how and provide access to our network. We work closely with strong partners to develop possible solutions for more equal job opportunities, to create open forums for non-formal education and honor, guide and support innovative projects to promote cultural diversity and intercultural dialogue.
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Contact Us


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11 Sunlight Park Road • Toronto, ON M4M 1B5

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Today's Hours:

Open Today! Sales: 9am-6pm

Open Today! Service: 8am-6pm

Open Today! Parts: 8am-6pm

BMW Toronto 43.65624, -79.348747.